iPhone 11 model is considered the most successful and resonant product for Apple to date, not only attracting a huge amount of interest but also equally impressive revenue.
Over the past decade, Apple has continuously proven its strength in the smartphone market with groundbreaking and innovative products. Among them, iPhone 11 has stood out as one of the most notable products.
Until 2024, even though there are more outstanding products, it cannot create a buzz in terms of sales like the iPhone 11. So what is the reason and how well the iPhone 11 actually sells? Please follow the following article for more information!
iPhone 11 was successful when it brought record sales
Apple’s iPhone 11 version has proven its outstanding appeal not only through user reviews but also through impressive sales figures. In the third quarter of 2020, this iPhone model was confirmed as the best-selling smartphone in the US, a remarkable record. What’s even more worth mentioning is that the phone climbed to second place after only 4 months of being on sale globally in 2019.
According to the press release, the tech giant reported revenue of $91.8 billion in the first quarter of 2020, up 9% from the previous year and an all-time record for the company at the time. Apple has officially confirmed that impressive sales of the iPhone 11 and iPhone 11 Pro models are the main reason for the significant growth in revenue.
Not only iPhone 11, but also iPhone SE also contributes to Apple’s success in the US market. Apple’s sales continued to grow strongly in the third quarter, even though the launch of the iPhone 12 series was delayed. The continued success of the iPhone 11 and iPhone SE 2020 has helped Apple maintain its leadership position in the mobile phone market.
What makes iPhone 11 sell so well?
One of the important factors in the success of iPhone 11 is its ability to meet increasingly high demands in technology and design. With breakthrough camera features, better performance and extended battery life, the phone is not just an ordinary smartphone but also a creative and convenient tool, helping users perform many tasks. job.
However, the success of iPhone 11 does not stop at the individual level but also reflects a comprehensive change in Apple’s business strategy. From adjusting product prices to expanding domestic production, Apple has demonstrated constant flexibility and innovation, helping it regain leadership in the smartphone market.
With a starting price of only 699 USD (about 17.1 million VND), this iPhone model was one of the cheapest newly launched smartphones in Apple’s product line at that time, and at the same time maintained its best-selling position. most in 2020. Counterpoint Research has also confirmed that iPhone 11 is constantly on sale, often selling at extremely attractive prices or even free with eligible returns in postpaid channels.
In China, the world’s largest mobile phone market, the trade war between the US and China has caused many difficulties for technology companies, especially Apple. Along with that is political interference in the information technology industry, when the US imposes sanctions on Chinese companies such as Huawei, causing tension in the trade relationship between China and China. two countries.
However, although these fluctuations have caused many difficulties for Apple in China, the phone is still incredibly successful in this market. This is shown by the fact that iPhone 11 has contributed with iPhone 12 to bring Apple’s market share to 16% in China, previously 11% and updated data in Q4 2020.
Through this, it shows that the appeal of iPhone 11 is extremely great, it can even overcome political barriers and succeed even when developed during the Covid 19 epidemic.
The success of the iPhone 11 has a lasting positive impact on Apple
If we think back to 2016, it was a time when Apple faced a significant decline in sales, especially of the iPhone. This decline did not just happen in one quarter, but lasted for three consecutive quarters, causing a nearly 10% decline in Apple’s revenue and the first time it had to announce a decline in annual revenue. next year 15 years.
However, iPhone 11 has been an important turning point for Apple. With a combination of affordable prices, advanced features, and modern design, the phone surpassed expectations and became one of the best-selling iPhone lineups in the company’s history. The phone’s success not only helped Apple fight its previous decline, but also helped it recover and achieve impressive growth in the first quarter of 2020.
The success of the product helped strengthen Apple’s position in the smartphone market, especially in the race with main competitors such as Samsung and Huawei at that time. The creation of the iPhone 11 demonstrated Apple’s ability to maintain its appeal to consumers, and provide differentiation in the premium segment of the market.
The iPhone 15 series is also very good but does not create the same buzz as the iPhone 11
iPhone 15 Series, although highly appreciated for its quality and performance, could not create as big a buzz as the iPhone 11 from before. Recently released iPhone versions have been completed very well, which makes the product life cycle become longer and users do not feel the need to upgrade their phones every time a new version appears on the market. school.
Compared to the strong improvement from the iPhone X Series to the iPhone 11 Series, the iPhone 15 Series does not bring a clear breakthrough change and upgrade compared to the previous iPhone 14 Series. This makes the appeal of the iPhone 15 Series incomparable to the attention and anticipation that the iPhone 11 generated upon its launch.
Although it did not achieve record sales figures like the iPhone 11, the iPhone 15 Series still maintained its leading position in some major markets such as the US, China and Korea. The stability and reliability of products in the iPhone line is still an important factor that helps Apple maintain a loyal customer base.
iPhone 11 is still a best-selling product even after 5 years of release
Even though it was launched in 2019, iPhone 11 still retains its appeal and attracts a large number of new users. The combination of incredible performance, beautiful design and affordable price has led many people to choose this 11th generation machine over newer versions.
In the Vietnamese market, for customers who intend to convert Android devices to iOS for the first time, iPhone 11 is considered one of the first products considered at the present time. Even though it was released a long time ago, the phone is still supported with iOS 17 operating system so users can fully experience Apple’s latest features.
One of the important factors that plays a role in the success of the iPhone 11 is its reasonable price compared to the performance it delivers. While the latest versions of the iPhone have advanced features and technology that go beyond the desired needs, users still favor the iPhone 11 because of the balance between price and quality.
At the present time, this iPhone model is considered a low-cost product of Apple thanks to its extremely good selling price. The device is still sold as new products in large systems such as CellphoneS so users can feel secure about it. level of reputation and quality.
