OUWA.org – Instagram Launches a New Homepage, Adding the Tab Reels and Shop. There are 2 major changes to the new look on Instagram New Homepage. The first being the introduction of the Reels tab. This will be the place where users can quickly watch short videos uploaded like TikTok style. Secondly, there is the appearance of the “Shop” tab, where you can easily view content from different brands and product lines.
Meanwhile, the “+” button to create common posts in the middle position on the bottom tab is now brought to the upper right corner, along with the button to access the chat function. In fact, the arrival of Reels was somewhat of a surprise, because IGTV – the space for larger videos posted to Instagram still has no additional means of quick access.
That suggests Instagram probably doesn’t see the potential of such videos, compared to fun short clips like TikTok. Left, the Shop feature is not surprising because Instagram has been preparing for this for many years. Currently, I test and have not found the new interface update. It is not clear how the specific roadmap will be.
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